Can design make cosmetics eco-responsible?
Description
Intervention in french
Like all industries, the #cosmetics industry must evolve rapidly to meet the ecological challenges of today and tomorrow.
Here are just some of the topics Cassandre will be discussing (and more...):
1) The importance of emotions in our approach to ecology with consumers, customers and collaborators
2) The impact of product and service design in naturally encouraging eco-responsible behavior
3) The importance of taking human psychology and behavior into account to make ecoresponsibility more desirable and accessible.
We'll take a step sideways and imagine possible solutions to better attract, sensitize and motivate customers and employees in the ecological transition.
