In Brittany, the Rocher group is banking on innovation and international expansion
Description
Suffering since the pandemic, the flagship of the cosmetics industry is launching a restructuring plan and considering organisational changes.
Changing consumer habits, covid, inflation... the Breton group is having to restructure and consider some painful organisational changes: 300 job cuts are planned over 3 years, mainly in Brittany. The factory in Ploërmel (Morbihan), which packages perfumes, could close in 2025.
So how does the group intend to return to growth? To bounce back, it has drawn up a 2030 plan. The first part of this recovery involves stepping up its international expansion, particularly in Asia: "The Asian market accounts for 10% of our sales. Our aim is to double this to 20% by 2030, in particular by opening new shops", explains Jean-David Schwartz.
The second component of the 2030 plan is innovation, with the manufacture of solid cosmetics: "We plan to invest several million euros in the industrial side of our business. We're thinking about bringing in-house the manufacture of solid cosmetics, which is currently outsourced," continues the CEO. This means creating a production line, and therefore jobs. We will be investing in this production in Brittany, in Morbihan. We are also in the process of evaluating investment projects to make our plants in Brittany self-sufficient in water. Several million euros of investment are at stake for these dry plants".
Jean-David Schwartz is reassuring about the future: "No Yves Rocher shop will be closing, as our network is our strength. We won back 900,000 customers in France last year. Our market share is growing and we're almost at our historical levels of the last eighteen months.
Source: LePoint
https://www.lepoint.fr/entreprise/en-bretagne-le-groupe-yves-rocher-mise-sur-l-innovation-et-l-international-19-07-2023-2528888_4746.php
