Description
E-commerce, data, new technologies, 3D printing, virtual shops - digital is transforming the world of cosmetics.
Technology is having a huge impact on the cosmetics industry, changing the way products are created, marketed and sold. In this article, we look at the influence of technology on the beauty industry and how it is changing our perception of beauty.
THE CHANGING CONSUMER LANDSCAPE
Technological advances have transformed the way consumers engage with beauty brands. Today's consumers are more digitally savvy than ever, and the pandemic has accelerated the trend towards online shopping. This shift towards e-commerce has been particularly noticeable in Europe, where the online cosmetics market is expected to grow significantly, reaching €26 billion by 2023.
In addition, social media has become a key factor in shaping beauty trends, with influencers and bloggers driving the conversation...
THE ROLE OF DATA IN THE BEAUTY INDUSTRY
Technology is playing an increasingly crucial role in the collection and analysis of data in the beauty industry. Brands are using data to better understand their customers, develop new products and optimise their marketing strategies.
INNOVATIONS IN PRODUCT DEVELOPMENT
Technology has also played a key role in product development innovation, enabling cosmetics brands to create solutions once thought impossible. For example, 3D printing is being used to manufacture bespoke products and packaging. Virtual fitting room technology allows consumers to visualise how a product will look on them before they buy it...
In addition, technological support for the production of ingredients enables brands to create products with new and interesting benefits. For example, some brands are using microbiome research to develop products that promote healthy skin bacteria, while others are using plant stem cell technology to create anti-ageing products that promote cell regeneration. These innovations not only bring exciting new benefits to consumers, but also offer brands the opportunity to stand out in a crowded market.
THE FUTURE OF RETAIL
The future of retail is heavily dependent on mobile applications, and the beauty industry is one of the sectors that is making the most of them. These applications offer personalised attention and convenient access, but above all they enable better communication with customers and simplified shopping experiences. Brands are investing in the development of mobile applications to offer personalised experiences and easy access to their products...e future.
Read more: https://www.euvic.com/the-beauty-of-digital-transformation-how-technology-is-changing-the-face-of-the-beauty-industry/
Source: EUVIC
