CFIC Orléans 2024

RFID/NFC - Brand Protection

Description

Paragon ID RFID based solutions to protect your most valuable assets - your products, your brand and your reputation. Your brand is your most valuable asset - Protect it! Counterfeiting is a global issue affecting a huge variety of products. Drugs, clothes, cosmetics, luxury items, toys, collectables and wine, the list of goods susceptible to this type of fraud is seemingly never ending. Realising the need for companies to implement brand protection strategies, Paragon ID have created a solution to this widespread, costly issue, using the RFID based technology, Near Field Communication (NFC). Using NFC, Paragon ID has created a fool-proof method of authenticating a product, checking its origin and promoting the relationship between a brand and its consumers. Nothing is as effective as RFID - Security labels, holograms, watermarked paper… there are many solutions that can be used to fight counterfeiting, but nothing is as effective as RFID. Unique identifier for accurate traceability - RFID tags can give a precise visibility of the products’ journey throughout the supply chain. At any time, you know where it is, where it’s coming from and where it is going. You can also add information to the chip throughout its journey, for even greater accuracy. Tamper-evident for added security - If the tag has been damaged, or if it has been tampered with in any way, the chip will stop working. This therefore makes it very easy to detect any fraudulent activity. Not just a brand protection application - RFID has literally revolutionised stock management and in-store inventory and, thanks to NFC, the customer experience is enhanced for greater customer engagement and satisfaction.

URL

https://www.paragon-id.com/en/solutions/brand-protection

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