The trend towards refillable packaging in 2024
Description
The cosmetics market is being affected by consumer expectations in terms of sustainable and responsible consumption. According to the NielsenIQ report, there will be a 64% increase in the demand for refillable packaging in France in 2024.
The ongoing partnership between technology and the trend towards refillable cosmetic packaging has ushered in a new era for brands like yours. Combining an enhanced user experience with reduced environmental impact is the least you can expect from this unbreakable marriage.
Sources: Three Bamboo
To find out more (article in French) :
https://www.threebamboo.com/fr/beyond-beauty-exploring-the-refillable-packaging-trend-in-2024/
