Trends
Description
At a time when 44% of French people read cosmetics ingredient lists and 36% pay close attention to their composition, consumer expectations in terms of brands' ecological and social commitment are growing.
In 2024, 78% of French consumers want brands to be more transparent about their environmental impact, 59% want environmentally-friendly production and 39% want respect for employees.
What's more, 67% of French people consume natural, natural-origin or organic products, 47% for environmental reasons.
To find out more :https://abcg-formation.com/tendances-cosmetique/
Sources : ABCG Formation
