L'Oréal presents its Tech innovations
Description
At Viva Technology, France's annual event dedicated to technological innovation and start-ups, L'Oréal unveiled a series of Beauty Tech innovations in the service of "beauty for all, beauty for everyone".
Valuing beauty as a vector of individual and collective well-being, these innovations take the form of intelligent, sustainable digital services, as well as data-driven diagnostic devices for inclusive, personalized and virtual beauty.
On its fully immersive stand, the solutions showcased for this edition of VivaTech illustrate L'Oréal's expertise in managing data, technology and AI to help consumers be better informed and access personalized beauty products and services that meet their specific needs.
L'Oréal's Beauty Tech integrates a broad portfolio of products and now mobilizes more than 5,900 dedicated employees. It has expanded to more than 800 online services, cumulating 40 million uses by 2022.
Beauty Tech has given rise to advances such as new augmented beauty tools, novel skin and hair diagnostics, the integration of a QR code into a billion packaging units to enhance the consumer experience, and six Innovation Awards at CES 2023.
Read more in french: https://www.industries-cosmetiques.fr/les-innovations-beauty-tech-de-loreal-au-coeur-de-vivatech/
Source: Industries cosmétiques
