Top 5 sustainable beauty trends for 2023 according to NielsenIQ
Description
Sustainability in the beauty industry has been developing for years, but some sustainable beauty trends are having more impact than others. With so many factors influencing demand, it can be difficult to know whether sustainable beauty trends are worth following.
But it's clear that the public values sustainability.
Here are NielsenIQ's top 5 sustainable beauty trends for 2023:
- Sustainable packaging: The idea is to reduce waste and act for the planet while preserving the protective functions of the packaging through the use of eco-friendly, recyclable, biodegradable or compostable materials, opt for a minimalist design, offer options or refillable packaging.
- Free-from: remove undesirable ingredients, allergens, additives, etc.
- Involvement of distributors: some distributors are particularly committed to sustainable development. For a brand, not committing to this approach means taking the risk of not being distributed.
- Widespread adoption of sustainable development: strong expectations from consumers concerned about global warming. A commitment to the environment is becoming a prerequisite.
- Regulations: to achieve their objectives in terms of sustainable development, governments are multiplying the number of laws, imposing constraints on manufacturers.
Keep reading to learn more about sustainable beauty, how it’s faring in the market, and the top 6 trends to keep in mind as an emerging beauty brand.
Source : NielsenIQ
https://nielseniq.com/global/en/insights/education/2023/sustainable-beauty-2023/
