Ingredients driving innovation in the cosmetics industry
Description
The driving force behind innovation in the cosmetics industry, ingredients set trends by meeting consumer expectations in terms of naturalness and efficacy. According to Mintel, 54% of consumers are looking for a better understanding of the efficacy of cosmetic products.
Among ingredients, we distinguish functional ingredients, which ensure not only preservation but also texture, color and scent. We owe them the glittery, iridescent or pop effects, but also the sensoriality of foams, creams, gels, etc.
On the other hand, we find the active ingredients that enable products to deliver on their promises: anti-aging, moisturizing, protective, etc. They are backed by clinical studies proving their efficacy on a significant number of people.
The 2024 trends for cosmetic ingredients speak to us of naturalness with ingredients of plant or marine origin, ... of sustainable development with upcycled ingredients, from regenerative agriculture, COSMOS Natural or Organic labeled, ... ingredients for the beauty of body and mind which speak to us of psychodermatology or neurocosmetics, inner well-being which is seen on the outside.
Consumers are also looking for more personalized/personalizable products, with active ingredients tailored to their skin type (color, texture, age, skin problems, etc.). This personalization could be supported by AI via algorithms, tools or dedicated applications....
Source: NutriMarketing
