Bulk in pharmacies, avracadabra!
Description
Bulk packaging in pharmacies is being tested in a Paris pharmacy on the initiative of five dermo-cosmetics laboratories, which have combined their products in a common cabinet. The bulk concept, which originated in the agri-food industry, is expanding against the backdrop of the environmental transition.
In June 2023, French laboratories Expanscience, Garancia, La Rosée Cosmétiques, Bioderma and Pierre Fabre launched the concept of a shared wooden cabinet containing fifteen products. With a system of 500ml glass bottles available to consumers, they can refill their bottle with the product of their choice. The concept is simple to use, with doses poured automatically.
Bulk packaging is a concept that is in line with the environmental transition and meets consumers' expectations. In fact, 63% of consumers want to buy products in bulk that they would normally buy packaged. The rise of bulk is being driven by a number of drivers.
Sources: Culture Nutrition, the media for nutrition trends
To find out more (article in French) : https://www.culture-nutrition.com/2023/10/25/vrac-en-pharmacie/
