Six months after taking over Eugène Perma, Naturopera aims to become the leader in supermarkets
Description
Since the December 2023 takeover of the Eugène Perma group's supermarket business [1], Naturopera's ambition is to become the market leader for hygiene products made in France. This strategic takeover will enable the Naturopera group to benefit from the strong reputation of brands such as Eugène Color and Petrole Hahn, which are well established in the purchasing habits of supermarket consumers. The new brands were integrated very quickly, enabling the Naturopera group to pursue its growth with a sales target of 78 million euros in 2024, compared with 37.2 million in 2023.
Made in France has been in the group's DNA since it was founded in 2013! After imposing their vision of responsible consumption on the baby care (Tidoo, Carryboo, Libellys) and intimate hygiene (Tadam') markets, Naturopera's directors had no hesitation in committing to supporting the regional roots of Eugène Perma's GMS brands.
"There's a real synergy of skills. Naturopera brings its expertise in the manufacture of organic and eco-responsible products, while the Eugène Perma Group's brands, with their strong brand awareness, contribute to accelerating our deployment in the beauty sector", explains Kilian O'Neill, co-founder of Naturopera, with Geoffroy Blondel de Joigny. "Pétrole Hahn shampoos are sold to 1.6 million consumers a year. For Eugène Color, which is N°1 in volume on the coloring market, it's 1.4 million consumers", continues the executive.
Read more (article avalaible in french only): https://www.premiumbeautynews.com/fr/six-mois-apres-la-reprise-d-eugene,24140
Source: Premium Beauty News
